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Building a strong Brand Identity 

Building a strong Brand Identity 

Your brand identity sets you apart from every other Tom, Dick and Harry, Inc. on the block. But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that takes your business to the next...

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Boosting is not the key to success, having a strategy is.

Boosting is not the key to success, having a strategy is.

Today, most marketers claim brand awareness is their number one goal. To achieve these unrealistic goals, they mostly resort to boosting which they think will take them closer to their long-term goals. “Rowing Harder doesn’t help, if...

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