Where Structure Meets Style!
DESCRIPTION
Urban Maison is a modern construction and real estate company committed to creating premium living and commercial spaces. With a focus on innovation, quality craftsmanship, and urban design, Urban Maison aims to redefine real estate standards by delivering sustainable and thoughtfully designed developments.
ABOUT CASE
We partnered with Urban Maison to design a logo that reflects their values of modernity, trust, and architectural excellence. The visual identity was developed to evoke a sense of structure, sophistication, and reliability—core pillars of the Urban Maison brand in the real estate sector.
CASE LAUNCH
January 2025 – Melbourne, Australia – Logo Designing
CASE APPROACH
Our approach began with an in-depth discovery phase, where we explored Urban Maison’s core values, target market, and long-term vision. Understanding their mission to deliver modern, sustainable, and high-quality developments guided our design thinking.
We focused on creating a logo that not only looked professional and timeless but also communicated the brand’s foundation in construction and real estate. Through iterative sketching, moodboard development, and typographic exploration, we crafted a visual identity that blends structure with sophistication.
The final logo is a symbol of strength and trust—designed to stand tall across signage, blueprints, marketing materials, and digital platforms—cementing Urban Maison’s brand presence in the built environment.
Case goal
The primary goal was to develop a distinctive and versatile logo that would establish a strong and credible brand identity for Urban Maison in the construction and real estate market.
We aimed to create a visual mark that:
- Reflects the brand’s commitment to quality, innovation, and urban development
Instills trust and professionalism among clients, investors, and partners. - Remains flexible across applications—from architectural signage and project hoardings to digital platforms and marketing collateral.
Ultimately, the goal was to lay the foundation for a cohesive visual identity that supports Urban Maison’s growth and recognition in the real estate landscape.
