Farm-Fresh Goodness, Reimagined.
DESCRIPTION
Orgeen is a future-focused agricultural brand delivering fresh, pesticide-free vegetables grown through soil-less cultivation methods. With a vision to promote healthier lifestyles and greener living, Orgeen bridges the gap between farms and homes by offering high-quality produce and doorstep subscription services.
ABOUT CASE
We partnered with Orgeen to shape a strong and sustainable brand presence—starting with their visual identity and extending into digital platforms. From designing the logo, moodboard, and typography to building their website and app, every element was crafted to reflect Orgeen’s mission of bringing clean, farm-fresh produce to homes. Our content and social media strategy focused on educating audiences about the benefits of soil-less farming and creating a community centered on health and sustainability.
CASE LAUNCH
February to December 2022 – India – Logo Designing, Moodboard, Typography, Website Development, Social Media, App Development
CASE APPROACH
Storytelling was central to our approach. We highlighted Orgeen’s journey, innovations, and impact through compelling narratives that humanized the brand and made complex concepts like hydroponics approachable for the audience. At every stage, we stayed anchored to Orgeen’s core mission—promoting health, sustainability, and clean agriculture. Every design, post, and line of code was created to echo these values, helping to build a brand identity rooted in purpose and trust.
Services
- Branding & Visual Identity
We crafted a clean, contemporary logo that reflects Orgeen’s values—freshness, purity, and sustainability. Along with the logo, we developed a moodboard that visually anchors the brand’s tone and vision. The typography was chosen to reflect simplicity and approachability, helping Orgeen communicate its mission of health and green living through every visual touchpoint. - Website Design & Development
We designed a seamless, user-friendly website that showcases Orgeen’s soil-less farming practices and subscription-based model. The site was built to educate users about pesticide-free produce while offering a smooth shopping experience. Visual storytelling and clean layouts were key to making the website both informative and engaging. - Mobile App Development
To extend Orgeen’s experience to mobile users, we developed an intuitive app that allows customers to subscribe, manage deliveries, and explore product details with ease. The app supports Orgeen’s goal of bringing farm-fresh produce directly to doorsteps, with a design that’s both functional and aligned with their brand aesthetic. - Social Media Strategy & Content
We built Orgeen’s digital presence from the ground up by curating a strong social media aesthetic and content direction. The posts focused on Orgeen’s core themes: health, soil-less farming, pesticide-free living, and doorstep delivery. Through visuals and captions, we helped humanize the brand and connect with a health-conscious, eco-aware audience.
Case goal
To establish Orgeen as a modern, health-first brand focused on delivering fresh, pesticide-free vegetables grown through soil-less cultivation. The goal was to build a strong visual identity and a digital presence that reflects the brand’s mission of promoting well-being, clean eating, and a greener lifestyle. Through thoughtful branding, seamless website and app development, and engaging social media storytelling, we aimed to position Orgeen as a trusted choice for consumers seeking farm-fresh produce conveniently delivered to their doorstep.
