Diving Deep into Experience
DESCRIPTION
Sunburn Goa 2024 was a three-day celebration of electronic music and immersive experience, held from December 28 to 30, 2024, at a brand-new venue in South Goa. Embracing a captivating underwater theme, the festival offered an extraordinary sensory journey with deep-sea-inspired stage designs, state-of-the-art visuals, and unforgettable performances from global EDM powerhouses including Skrillex, Alesso, and Peggy Gou.
ABOUT CASE
We partnered with Sunburn Goa 2024 to design and execute a full-scale media strategy. Our work spanned across media buying, ad strategy, ad management, and public relations, ensuring seamless visibility across all platforms and phases of the festival lifecycle. The campaign was crafted to enhance awareness, build anticipation, and maximize ticket conversions while reinforcing the unique identity of the 2024 edition.
CASE LAUNCH
September-December 2024 – India – Ad Management, Ad Strategy, Media Buying, PR
CASE APPROACH
Our campaign approach was rooted in strategic phasing and thematic storytelling:
Discovery Phase: Leveraged teaser content and artist reveals across high-impact platforms to generate curiosity and initial buzz.
Engagement Phase: Executed segmented ad campaigns and retargeting flows, tapping into past attendees and new interest groups.
Conversion Phase: Focused on clear CTAs, dynamic creatives, and time-bound promotions to drive ticket sales and on-ground participation.
Simultaneously, our PR team activated media partnerships, crafted press releases, secured editorial coverage, and coordinated with influencers to amplify the festival’s evolving narrative, especially around its new location and immersive theme.
Case goal
The main objective was to position Sunburn Goa 2024 as the premier year-end destination for music lovers and EDM fans, while driving strong attendance and brand engagement. Through strategic media activation and PR coverage, we aimed to:
- Maximize reach and frequency across targeted demographics
- Align marketing efforts with the event’s new venue and theme
- Create pre-festival hype and maintain momentum during the event
- Ensure high ROI through efficient media spend and targeted engagement
