Where Music Meets Momentum
DESCRIPTION
Brejcha is a globally recognized electronic music artist celebrated for his high-energy performances and distinctive sound. Known for captivating audiences with an electrifying stage presence, Brejcha delivers unforgettable experiences that blend sonic innovation with raw intensity.
ABOUT CASE
We collaborated on Brejcha’s tour to manage and execute a strategic advertising campaign. Our work included ad management, ad strategy, and media buying—ensuring maximum exposure and engagement across all key platforms and social media. The campaign was tailored to match Brejcha’s dynamic persona, driving ticket sales and amplifying his brand throughout the tour.
CASE LAUNCH
September-December 2024 – India – Ad Management, Ad Strategy, Media Buying
CASE APPROACH
Our objective was to amplify Brejcha’s tour presence through a data-driven and creative advertising approach. We began with an in-depth analysis of his audience demographics and engagement patterns across platforms. This informed a tiered ad strategy that prioritized high-impact channels and geo-targeted campaigns aligned with tour stops.
We crafted a multi-phase ad funnel:
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Awareness: Teaser videos and dynamic creatives highlighting Brejcha’s signature style to build anticipation.
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Engagement: Retargeting and interactive content to deepen audience connection and drive interest.
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Conversion: Focused media buying to promote ticket sales through customized call-to-action ads.
Close coordination with media platforms ensured optimal ad placements, while performance metrics guided continuous optimization throughout the campaign.
Case goal
The primary goal was to drive maximum visibility and ticket sales for Brejcha’s tour through a targeted and performance-driven advertising campaign. By aligning the ad strategy with Brejcha’s brand identity and the energy of his live performances, we aimed to:
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Elevate brand recognition across key markets
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Engage existing fans while attracting new audiences
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Optimize ad spend to achieve high ROI across all media channels
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Ensure full venue attendance and sustained tour momentum
Checkout Business Solutions for more, Event details, and Photos from the event.
