Precision Ads. Packed Shows.
DESCRIPTION
Sunburn, Asia’s biggest electronic dance music festival, hosted global sensation Alan Walker as part of their headlining lineup. Focused on creating an unforgettable experience for music lovers, the campaign aimed to boost awareness, drive ticket sales, and amplify the excitement around the Alan Walker show across digital platforms.
ABOUT CASE
We partnered with Sunburn to craft and execute a targeted digital campaign for the Alan Walker performance. Our role encompassed media buying, ad strategy, and end-to-end campaign management. Using a data-backed approach, we identified key audience segments and optimized ad placements across Meta and Google platforms. The focus was on driving high-impact visibility, maximizing reach, and converting interest into ticket sales.
CASE LAUNCH
July 2024 onwards – India – Media Buying, Ad Strategy and Ad Management
CASE APPROACH
1. Understanding the Audience
We began by identifying the core audience — EDM fans, Alan Walker followers, and Sunburn loyalists.
2. Platform Selection & Budget Allocation
Based on performance trends and audience presence, we strategically divided the media spend across Meta and Google platforms. Budget was allocated to maximize reach while maintaining optimal cost-per-click and return on ad spend.
3. Creative Strategy
We developed a set of engaging ad creatives — from countdown videos and artist teasers to high-energy motion graphics — designed to build hype and convert interest into ticket sales.
4. Funnel-based Campaign Structuring
Our media buying strategy was structured to follow the user journey:
Awareness: Broad targeting with teaser content to spark curiosity
Engagement: Retargeting warm audiences with performance clips and behind-the-scenes content
Conversion: Focused call-to-action ads driving direct ticket sales
Case goal
To drive maximum digital visibility, engagement, and ticket conversions for Alan Walker’s performance under the Sunburn banner by implementing a strategic media buying and ad management plan. The objective was to generate pre-event buzz, sustain interest, and ensure a full-house turnout through optimized campaigns across Meta and Google platforms.
