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by yashviThe Truth Behind the Algorithm and Engagement Myths Instagram has come a long way from being just a photo-sharing app. Today, it’s one of the most powerful platforms for digital marketing, where algorithms, content formats, and...
by yashviLet’s be honest—keeping up with SEO in 2025 is kind of like chasing a toddler on a sugar high. Just when you think you’ve figured it out, it zips in a totally new direction. From ever-evolving algorithm updates to the rise of AI-generated...
by yashviLet’s be honest, people are scrolling at lightning speed. We’re talking double espresso, endless-feed kind of speed. Your tagline has maybe two seconds, tops, to make someone stop mid-scroll and think, “Okay, I need to know more.” Whether it’s...
by yashviEverywhere you look, AI is being hailed as the future of marketing. From tools that promise to write your ad copy in seconds, to bots that claim to understand your customer better than you do, it’s hard to ignore the buzz. But beneath all the...
by yashviRemember when brands used to speak and people listened? Branding was a thing right? When ads were slow, dramatic, and had all the time in the world to tell a story? Yeah… that era’s long gone. Today, we live in a world that scrolls faster...
by Neha SharmaFrom being introduced as a fun picture-sharing app in 2010, Instagram’s transformation from a simple photo-sharing app to a full-on marketing channel is simply outstanding. Last few years, it has proved to be a boon for most brands and businesses...
Starting up a brand or running a business, every person involved in the circle of monetizing its products or services surely wants to capitalize on all the benefits that come with it. Let’s face the moment of truth- Marketing is the only tool....
by Neha SharmaSince the homecoming of Covid-19 the convenience of getting things done without stepping out of that door is changing the way consumers plan their lives or should we say the new trend making its way in 2022. Yes, with the onset of covid things...
by Neha SharmaYour brand identity sets you apart from every other Tom, Dick, and Harry, Inc. on the block. But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that takes your business to the...
by Neha SharmaToday, most marketers claim brand awareness is their number one goal. And in order to achieve these unrealistic goals, they mostly resort to boosting which they think will take them closer to their long-term goals. But how to exactly determine...
