A TECH GIANT OPERATING IN THE HEART OF AFRICA AND CHINA
DESCRIPTION
Vida Telecom a Singapore based company that specializes in the manufacture and sale of telecom devices & equipment under its exclusive brand, VIDA.
ABOUT CASE
Vida Tele entered the market in 2010 as a consumer trading electronics company, with limited knowledge of branding and digitalization. Initially, their focus was on trading, and they struggled to establish a strong market presence. By 2017, recognizing the need for a strategic shift, Vida Tele decided to reposition itself as an OEM service provider. Despite this shift, the company had little to no experience working with a marketing partner and faced significant challenges in building its brand and digital presence.
With virtually no digital footprint, Vida Tele needed a comprehensive strategy to enhance its visibility and engage with potential clients.
CASE LAUNCH
Sept 2022 onwards – Social Media, Website Framework and Design Consultancy, Branding, and Business asset support
Case goal
Boost LinkedIn Engagement: Increase followers, engagement rates, and brand awareness on LinkedIn.
Create Professional Presentations: Develop comprehensive PowerPoint presentations for internal and external use, including product presentations.
SOCIAL MEDIA
- Profile Optimization: We started by optimizing Vida Tele’s LinkedIn profile. This included updating their profile picture, banner, and company description, and ensuring all information was accurate and up-to-date.
- Content Strategy: We developed a content strategy focused on thought leadership, industry trends, and product highlights. Our goal was to position Vida Tele as an authority in the telecommunications industry.
- Audience Engagement: We actively engaged with followers by responding to comments, participating in discussions, and leveraging LinkedIn’s features such as polls and articles.
Corporate Profile- PowerPoint Presentations & Product Presentation for launch
We created a series of corporate presentations that effectively communicated Vida Tele’s vision, mission, and services. These presentations were used in meetings, conferences, and pitches.
Product Presentations: Detailed product presentations were developed to showcase the unique features of Vida Tele’s products. These presentations included high-quality visuals, and clear messaging, designed to be easily understood by potential clients and stakeholders.
Results
- Increased LinkedIn Engagement: Vida Tele saw a significant increase in their LinkedIn followers and engagement rates. Their posts received more likes, comments, and shares, increasing visibility and brand awareness.
- Enhanced Brand Image: The professional and visually appealing presentations contributed to a more polished and credible brand image. This helped Vida Tele in building trust with its audience and stakeholders.
- Improved Communication: The clear and concise PowerPoint presentations allowed Vida Tele to communicate its ideas and product features more effectively, leading to better understanding and interest from potential clients.