MAKE CONNECTIONS WITH A SIMPLE TAP WITH TECHIEBAR
DESCRIPTION
Techiebar was a concept to connect with peers using a tap on the other user’s phone. The idea was to create NFC-based business cards in which you can store your information including all basic details. Techiebar approached Social Noon with a simple idea and a floral logo, lacking a clear vision and brand identity.
ABOUT CASE
We collaborated with Techiebar to provide end-to-end services with a consultation to redo their logo as per the concept and create better aesthetics for a business-related offering. We started by rebranding the existing asset and created a basic brand guideline to follow including color selections, typography, and logo guidelines, followed by creating their native App on iOS and Android with UI done by our in-house team. We also created their website and standardized commerce on platforms like amazon and Flipkart followed by managing their social media and to buy media for them.
CASE LAUNCH
April 2021 onwards – India – Brand Development, Social Media, 3D, Website Development, Content Creation, E-commerce, App & Website Development, and Media Buying
Case goal
- Develop a Brand Identity: Transform Techiebar’s initial concept into a tech-centric brand with a clear vision.
- Create Digital Infrastructure: Design a website and mobile applications that reflect the brand’s guidelines and enhance user experience.
- Build Digital Presence: Develop and execute a strategy to establish Techiebar’s presence across multiple social media platforms.
Acting as their branding and digital media partners, we created, built, and maintained Techiebar’s digital infrastructure from scratch. Our comprehensive approach involved Social media, website design, UI/UX design for their mobile applications, and a robust digital media strategy to establish and amplify their brand presence.
To build and amplify their reach, we created a contextually rich strategy, designed digital media assets, social media content, motion graphics, and brand assets across multiple social platforms.
Brand Development
- Logo Redesign: We transformed the initial floral logo into a sleek, tech-oriented design that aligns with Techiebar’s industry and vision.
- Brand Guidelines: Created comprehensive guidelines to ensure consistency across all digital and physical assets.
Digital Media Strategy
- Content Creation: Created contextually rich content, including social media posts, digital media assets, and motion graphics, to engage and attract the target audience.
- Social Media Management: Managed Techiebar’s social media profiles, posting regular updates, engaging with followers, and amplifying their reach.
- Product Launch Support: Assisted in launching Techiebar’s products, including NFC cards and e-commerce solutions, by creating compelling digital assets and promotional content.
- 3D Videos: Produced 3D videos to showcase Techiebar’s products and services in a dynamic and engaging manner.
Website and Mobile App Design
- Website Design: Designed a visually appealing and user-friendly website that reflects Techiebar’s brand identity and provides an excellent user experience.
- UI/UX Design: Developed intuitive UI/UX designs for Techiebar’s Android and iOS applications, focusing on ease of use and engagement.
Visit – www.Techiebar.co.in
Results
- Established Brand Identity: Techiebar transitioned from a vague concept to a recognizable tech brand with a clear vision and consistent branding.
- Enhanced Digital Presence: The new website and mobile applications received positive feedback for their design and functionality, significantly improving user engagement.
- Increased Social Media Reach: Techiebar’s social media profiles saw a substantial increase in followers and engagement, enhancing their visibility and brand awareness.
- Successful Product Launches: The strategic digital assets and content contributed to successful product launches, driving interest and sales for Techiebar’s offerings.